13 August 2018
Successful Families Shoot For the MoonFor family firms, plotting ambitious futures is like planning a space venture.
Bata Shoes is the largest shoe retailer on earth. Around since 1894, its current family members recently attended the INSEAD Family Enterprise Challenge. When they were completing an exercise exploring their family values and vision, one of the next-generation family members called out “why not a shoe store on the moon?” Join our family and business learning community
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29 August 2018 Money 89.3 FM
Live on Read with Michelle Martin
13 August 2018
New book encourages family businesses to think like space travelers Next generation family business planning requires a step-by-step approach not unlike planning a trip to the moon. 新书推荐丨像太空探索者那样思考——家族企业规划的新方向
INSEAD欧洲商管院 登月之旅和家族企业规划之间有什么联系？ 资深家族企业顾问Randel Carlock和Keng Fun Loh在他们合著的新书A Family Business on the Moon中表示，家族企业规划堪比登月之旅计划，两者之间有着极大的相似度。这部“实践手册”通过具体的框架和生动的案例研究指导家族企业管理者像规划太空探索一般思考家族企业管理的方向。 |
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A Family Business on the Moon
24 activities to plan your family and business future by Randel S. Carlock and Keng-Fun Loh |
Also available at leading bookstores in Singapore and Malaysia. And at INSEAD bookstores on Singapore and Fontainebleau campuses.
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