June 2019
Book review by CampdenFB A Family Business on the Moon by Randel S. Carlock and Keng-Fun Loh "The term 'ground-breaking' is generally overused however, sometimes an exceptional effort is produced that raises expectations to a whole new level. A Family Business on the Moon has done just that. It is almost as far removed from the concept of a traditional family business book as you can get. And that was the intention of INSEAD Prof Randel Carlock and family expert Keng-Fun Loh, who have poured five decades of fun, practical exercises, and imagination into their fieldbook. A visual feast, with more than 70 illustrations by Ruth Gwily who illustrates for publications from The Washington Post to The New Yorker, it continues to draw you back and through the book. Yet the 24 practical exercises taking you through the Parallel Planning Process give a huge amount of substance to the dynamic style that will keep you coming back again and again. In short it is a must-read for families and advisers. 13 August 2018
Successful Families Shoot For the MoonFor family firms, plotting ambitious futures is like planning a space venture.
Bata Shoes is the largest shoe retailer on earth. Around since 1894, its current family members recently attended the INSEAD Family Enterprise Challenge. When they were completing an exercise exploring their family values and vision, one of the next-generation family members called out “why not a shoe store on the moon?” Join our family and business learning community
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Announcing the 2020 Family Business on the Moon workshop for experienced coaches, advisors, and professionals!
9 MAY 2020 in SINGAPORE 4 JULY 2020 in PARIS 
IN the News
18 March 2019
A Family Business on the Moon – Lessons from the Author Prof. Randel Carlock by Tony Sekulich Tharawat Magazine speaks with Randel Carlock about his new book A Family Business on the Moon, the importance of the Parallel Planning Process (PPP), the critical task of developing talent within family businesses, and why we should think of family businesses as family enterprises. 29 August 2018 Money 89.3 FM
Live on Read with Michelle Martin
13 August 2018
New book encourages family businesses to think like space travelers Next generation family business planning requires a step-by-step approach not unlike planning a trip to the moon. 新书推荐丨像太空探索者那样思考——家族企业规划的新方向
INSEAD欧洲商管院 登月之旅和家族企业规划之间有什么联系？ 资深家族企业顾问Randel Carlock和Keng Fun Loh在他们合著的新书A Family Business on the Moon中表示，家族企业规划堪比登月之旅计划，两者之间有着极大的相似度。这部“实践手册”通过具体的框架和生动的案例研究指导家族企业管理者像规划太空探索一般思考家族企业管理的方向。 |
